Gabby Lee
Content Designer, Gen AI
Gabby is a content designer hailing from New York City. She currently works at PayPal where she designs and tests AI agentic experiences. Before joining PayPal, she was a content manager at Meta, serving as a key contributor to LLAMA3 development and launch (credited here). She trained the language model with over 10,000 custom prompts, unique temperature paramaters, and curated datasets. She additionally conducted competitive analysis data research, pitched and developed AI Studio personas, beta-tested Meta Imagine image and animation generation, developed parameters for style and tone, developed guidelines for the reduction of misinformation, hallucination, and proliferation of harmful content.
Gabby is also a prolific copy editor, copywriter, and journalist. She singlehandedly shot and directed five documentary films, including the award-winning ‘Anna Ozawa Illuminator.’ She has created dozens of unique style guides for brands such as Meta, NowThisNews, Odyssey, and Queens Central Library. Here is a sample style guide she developed along with a comprehensive Gen Z identity guide. Additionally, her short-form videos and articles have appeared on Vox Media, The New Yorker, Vogue, HuffPost, Mashable, and BuzzFeed News. Previously she served as copy editor at NowThis News, where her contributions reached a daily audience of 100 million.
Gabby is a proud member of the New York Junior League and a 2023 Wilbur Smith Foundation New Voices Awardee.